Guides
AI visibility and GEO guides
Plain-English guides to how AI assistants choose which brands to recommend, and what you can do about it.
What is AI visibility?
AI visibility is how often AI assistants like ChatGPT, Gemini and Perplexity recommend your brand. What it is, why it matters and how to measure it.
Read the guideWhat is generative engine optimization (GEO)?
Generative engine optimization (GEO) means getting your brand named and cited in AI answers from ChatGPT, Gemini and Perplexity. How it works and how to start.
Read the guideWhat is a GEO audit?
A GEO audit measures how often AI assistants recommend your brand, compares competitors and maps the sources they cite. What it should include and cost.
Read the guideHow to get your brand recommended by ChatGPT
How to get ChatGPT to recommend your brand: let OpenAI's crawlers in, be clear on your site, get onto the sources ChatGPT cites, and measure monthly.
Read the guideGEO vs SEO: what changes
GEO vs SEO: SEO ranks your pages, GEO gets your brand named in AI answers. The real differences, the overlap, and where to spend first.
Read the guide