Guide
What is a GEO audit?
What a GEO or AI visibility audit should include, how to tell a good one from a screenshot exercise, and what it typically costs.
By Adam, founder of AI Visibility House · Updated 27 October 2026
A GEO audit (also called an AI visibility audit) measures how often AI assistants such as ChatGPT, Gemini, Google AI Overviews, Copilot and Perplexity recommend your brand across a fixed set of buyer questions, compares you with competitors, records the sources the assistants cite, and turns the gaps into a prioritised fix list. A good one asks each question several times on each assistant, because AI answers vary.
What a GEO audit should include
- A question set you approve. 30 to 50 questions real buyers ask: category, use-case, comparison and price questions.
- Several assistants. At minimum ChatGPT, Google AI Overviews, Gemini, Copilot and Perplexity. Different buyers use different tools, and the answers differ a lot.
- Repeat runs. Each question asked at least twice, ideally three times, per assistant. One run is a snapshot, not a measurement.
- Country settings. UK and US answers cite different sources and name different brands.
- A score and share of voice. Your mention rate and average position against named competitors, per assistant.
- A sources map. Every page the assistants cited, and which ones back competitors but not you.
- Fixes tied to evidence. Each recommendation should point to a specific gap in the data, not generic advice like "create quality content".
- A technical check. Whether AI crawlers can reach your site, whether you're in Bing, and whether your structured data is valid.
Red flags
- A handful of screenshots from one assistant, asked once.
- No competitors, so the score means nothing.
- No sources, so you can't tell why you're missing.
- A promise to get you "ranked #1 in ChatGPT".
What a GEO audit costs
Prices vary widely. Self-serve tracking tools start from around $29 to $100 a month but leave the analysis to you. Agency audits commonly run from a few hundred to several thousand dollars depending on depth. Ours is $497 for 50 questions across 10 assistants with three runs each and 15 to 25 fixes; see pricing and the comparison with tools.
What you do with the results
- Fix technical blocks first (they're quick).
- Publish answer pages for the buyer questions where you're never named.
- Go after the three to five third-party sources the assistants cite most in your category.
- Re-measure in 4 to 8 weeks with the same questions.
See a real example in our sample report.
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Is ChatGPT naming you?
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Questions
How long does a GEO audit take?
Ours takes 5 business days from when you approve the questions. Running the questions takes hours; reviewing answers and writing fixes takes the rest.
Can I do a GEO audit myself?
Yes, with a spreadsheet and patience: list the questions, ask each one on each assistant three times, record brands and sources. Expect several hours for a small version.
What's the difference between a GEO audit and an SEO audit?
An SEO audit checks your site's ability to rank. A GEO audit checks whether AI answers name you, and which outside sources decide that.