/* Layout: night-time "answer engine" console. Dark ink field, AI answers in mono chat panes,
   one hot signal colour (coral) reserved for "your brand is missing", periwinkle for the AI itself. */
@font-face{font-family:'Bricolage Grotesque';font-style:normal;font-weight:500 800;font-display:swap;src:url(/assets/fonts/bricolage-grotesque.woff2) format('woff2')}
@font-face{font-family:'Figtree';font-style:normal;font-weight:400 700;font-display:swap;src:url(/assets/fonts/figtree.woff2) format('woff2')}
@font-face{font-family:'JetBrains Mono';font-style:normal;font-weight:500;font-display:swap;src:url(/assets/fonts/jetbrains-mono.woff2) format('woff2')}
:root{
  --ink:#0a0e1f;        /* page */
  --deep:#0f1530;       /* bands */
  --panel:#151c3d;      /* chat panes, cards */
  --line:#263063;
  --text:#eef0fb;
  --muted:#a4abcf;
  --ai:#93a6ff;         /* the assistant's voice */
  --miss:#ff6b5e;       /* your brand, missing */
  --win:#5ee0b0;        /* named, winning */
  --display:"Bricolage Grotesque","Arial Narrow",system-ui,sans-serif;
  --body:"Figtree","Segoe UI",system-ui,sans-serif;
  --mono:"JetBrains Mono",ui-monospace,Menlo,Consolas,monospace;
  color-scheme:dark;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
body{background:var(--ink);color:var(--text);font-family:var(--body);font-size:17px;line-height:1.65;margin:0;overflow-x:hidden}
body::before{content:"";position:fixed;inset:-20vh -10vw auto;height:90vh;z-index:-1;pointer-events:none;
  background:radial-gradient(40% 50% at 78% 20%,rgba(147,166,255,.18),transparent 70%),radial-gradient(30% 40% at 10% 0%,rgba(255,107,94,.10),transparent 70%)}
.wrap{max-width:1160px;margin:0 auto;padding-left:max(18px,env(safe-area-inset-left,0px));padding-right:max(18px,env(safe-area-inset-right,0px))}
.narrow{max-width:800px}
a{color:var(--ai)}
a:hover{color:var(--text)}
:focus-visible{outline:3px solid var(--ai);outline-offset:3px}
.skip{position:absolute;left:-999px}.skip:focus{left:16px;top:8px;background:var(--panel);padding:8px 12px;z-index:9}
h1,h2,h3{font-family:var(--display);font-weight:700;line-height:1.02;letter-spacing:-.025em;text-wrap:balance;margin:0}
h1{font-size:clamp(2.6rem,6.4vw,5.2rem);font-weight:800}
h2{font-size:clamp(2rem,4.2vw,3.3rem)}
h3{font-size:1.2rem;letter-spacing:-.01em;line-height:1.2}
p{margin:0}
.hot{font-style:normal;color:var(--miss)}
.label{font-family:var(--mono);font-size:.76rem;text-transform:uppercase;letter-spacing:.14em;color:var(--ai);margin-bottom:14px;display:flex;align-items:center;gap:10px}
.label::before{content:"";width:8px;height:8px;border-radius:50%;background:currentColor;box-shadow:0 0 12px currentColor}

/* header */
.top{display:flex;justify-content:space-between;align-items:center;gap:18px;padding-block:18px;flex-wrap:wrap}
.logo{font-family:var(--display);font-weight:800;font-size:1.35rem;color:var(--text);text-decoration:none;letter-spacing:-.02em;margin:0;display:inline-flex;align-items:center;gap:10px}
.logo span{display:inline-block;width:12px;height:12px;border-radius:50%;background:var(--miss);box-shadow:0 0 14px var(--miss);order:-1;font-size:0}
.logo.small{font-size:1.15rem}
.nav{display:flex;gap:22px;flex-wrap:wrap}
.nav a{color:var(--muted);text-decoration:none;font-size:.95rem;font-weight:500}
.nav a:hover,.nav a[aria-current]{color:var(--text)}
.btn{display:inline-flex;align-items:center;justify-content:center;gap:8px;background:var(--miss);color:#1a0705;text-decoration:none;font:inherit;font-weight:700;padding:15px 24px;border-radius:999px;border:0;cursor:pointer;transition:transform .15s,box-shadow .15s;box-shadow:0 8px 30px -8px rgba(255,107,94,.7)}
.btn:hover{transform:translateY(-1px);color:#1a0705;box-shadow:0 12px 36px -8px rgba(255,107,94,.9)}
.btn.small{padding:10px 16px;font-size:.92rem}
.btn.alt{background:transparent;color:var(--text);border:1.5px solid var(--line);box-shadow:none}
.btn.alt:hover{border-color:var(--ai);color:var(--text)}
.crumbs{max-width:1160px;margin:0 auto;padding-inline:max(18px,env(safe-area-inset-left,0px));font-size:.85rem;color:var(--muted)}
.crumbs a{color:var(--muted)}

/* generic page bits */
.pagehead{padding-block:36px 48px}
.lede{font-size:1.2rem;color:var(--muted);margin-top:20px;max-width:58ch}
.row{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px;align-items:center}
.fine{font-size:.86rem;color:var(--muted);margin-top:14px}
.answer{background:var(--panel);border:1px solid var(--line);border-left:3px solid var(--ai);padding:20px 22px;border-radius:14px;margin-top:26px}
.answer p+p{margin-top:10px}
.block{padding-block:72px;border-top:1px solid var(--line)}
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:36px;margin-top:32px}
.fact b{display:block;font-family:var(--display);font-weight:800;font-size:3.6rem;line-height:1;color:var(--text);font-variant-numeric:tabular-nums;letter-spacing:-.03em}
.fact p{color:var(--muted);font-size:.96rem;margin-top:10px}
.src{font-size:.8rem;color:var(--muted);margin-top:24px}
.split{display:grid;grid-template-columns:.85fr 1.15fr;gap:56px;align-items:start}
.split > *{min-width:0}
.checks{display:grid}
.checks div{display:grid;gap:4px;padding-block:18px;border-bottom:1px solid var(--line)}
.checks div:first-child{padding-top:0}
.checks p{color:var(--muted)}
.cards{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}
.card{background:var(--panel);border:1px solid var(--line);border-radius:18px;padding:24px;display:flex;flex-direction:column;gap:10px;transition:border-color .2s,transform .2s}
.card:hover{border-color:var(--ai);transform:translateY(-2px)}
.card p{color:var(--muted);font-size:.97rem}
.card a.more{margin-top:auto;font-weight:700;text-decoration:none}
.steps{counter-reset:s;display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:32px;padding:0;list-style:none}
.steps li{counter-increment:s;display:grid;gap:8px;align-content:start}
.steps li::before{content:"Step " counter(s);font-family:var(--mono);font-size:.78rem;color:var(--ai);border:1px solid var(--line);border-radius:999px;width:fit-content;padding:4px 12px}
.steps p{color:var(--muted)}
.tiers{display:grid;grid-template-columns:repeat(3,1fr);gap:18px;margin-top:32px}
.tier{background:var(--panel);border:1px solid var(--line);border-radius:20px;padding:26px;display:flex;flex-direction:column;gap:16px}
.tier.main{border-color:var(--miss);box-shadow:0 0 0 1px var(--miss),0 30px 80px -40px rgba(255,107,94,.6)}
.price{font-family:var(--display);font-weight:800;font-size:3rem;line-height:1;letter-spacing:-.03em}
.price small{font-family:var(--body);font-weight:500;font-size:.95rem;color:var(--muted);letter-spacing:0}
.tier ul{margin:0;padding-left:18px;display:grid;gap:7px;font-size:.96rem;color:var(--muted)}
.tier .btn{margin-top:auto}
.agency{margin-top:18px;padding:24px 26px;border:1px dashed var(--line);border-radius:20px;display:flex;flex-wrap:wrap;justify-content:space-between;align-items:center;gap:16px}
.agency p{max-width:62ch;color:var(--muted)}
.faq{display:grid;margin-top:26px}
details{border-bottom:1px solid var(--line);padding-block:18px}
summary{cursor:pointer;font-weight:700;font-size:1.05rem;list-style:none;display:flex;justify-content:space-between;gap:16px}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";font-family:var(--mono);color:var(--ai);transition:transform .2s}
details[open] summary::after{transform:rotate(45deg)}
details p{margin-top:12px;color:var(--muted)}
.prose{max-width:760px}
.prose h2{margin-top:52px;margin-bottom:14px;font-size:clamp(1.6rem,3vw,2.2rem)}
.prose h3{margin-top:30px;margin-bottom:6px}
.prose p{margin-top:14px}
.prose ul,.prose ol{padding-left:22px;margin:14px 0 0}
.prose li{margin-top:7px}
.prose li::marker{color:var(--ai)}
.prose code{font-family:var(--mono);font-size:.88em;background:var(--panel);padding:2px 6px;border-radius:6px}
.tablewrap{overflow-x:auto;margin-top:22px;border:1px solid var(--line);border-radius:14px;background:var(--panel)}
table{border-collapse:collapse;width:100%;font-size:.94rem}
th,td{text-align:left;padding:12px 14px;border-bottom:1px solid var(--line);vertical-align:top}
th{font-weight:700;background:var(--deep);font-family:var(--mono);font-size:.78rem;text-transform:uppercase;letter-spacing:.08em;color:var(--muted)}
tr:last-child td{border-bottom:0}
.note{background:var(--panel);border-radius:12px;padding:14px 16px;margin-top:20px}

/* forms */
.form{display:grid;gap:14px;background:linear-gradient(180deg,var(--panel),var(--deep));border:1px solid var(--line);border-radius:22px;padding:26px;max-width:640px;box-shadow:0 40px 100px -50px rgba(147,166,255,.45)}
.form label{display:grid;gap:7px;font-weight:600;font-size:.95rem}
.form .opt{font-weight:400;color:var(--muted)}
.form input,.form select,.form textarea{font:inherit;font-weight:400;padding:13px 14px;border:1.5px solid var(--line);border-radius:12px;background:var(--ink);color:var(--text);width:100%}
.form input:focus,.form select:focus,.form textarea:focus{border-color:var(--ai);outline:none;box-shadow:0 0 0 3px rgba(147,166,255,.25)}
.form textarea{min-height:110px}
.form .two{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.form .consent{font-weight:400;font-size:.84rem;color:var(--muted)}
.form .btn{width:100%}
.form-head{display:flex;justify-content:space-between;align-items:center;gap:10px;font-family:var(--mono);font-size:.76rem;color:var(--muted);text-transform:uppercase;letter-spacing:.1em}
.form-head b{color:var(--win);font-weight:500}
.hp{position:absolute;left:-5000px;width:1px;height:1px;overflow:hidden}
/* two-step form: JS adds .stepped; without JS every field shows */
.step2{display:grid;gap:14px}
.step1-btn{display:none}
.form.stepped .step2,.form.stepped .submit-btn{display:none}
.form.stepped .step1-btn{display:inline-flex}
.form.stepped.go .step1-btn{display:none}
.form.stepped.go .step2{display:grid;animation:rise .35s ease-out}
.form.stepped.go .submit-btn{display:inline-flex}
@keyframes rise{from{opacity:0;transform:translateY(8px)}to{opacity:1;transform:none}}

/* ---------- home: hero console ---------- */
.hero{display:grid;grid-template-columns:1fr 1fr;gap:56px;align-items:center;padding-block:36px 72px}
.hero > *{min-width:0}
.hero h1 .strike{position:relative;color:var(--muted);white-space:nowrap}
.hero h1 .strike::after{content:"";position:absolute;left:-2%;right:-2%;top:54%;height:.09em;background:var(--miss);transform-origin:left;animation:strike .7s .6s ease-out both}
@keyframes strike{from{transform:scaleX(0)}to{transform:scaleX(1)}}
.hero-check{display:flex;gap:8px;margin-top:30px;background:var(--panel);border:1px solid var(--line);border-radius:999px;padding:7px;max-width:540px}
.hero-check input{flex:1;min-width:0;background:transparent;border:0;color:var(--text);font:inherit;padding:0 16px}
.hero-check input:focus{outline:none}
.hero-check:focus-within{border-color:var(--ai);box-shadow:0 0 0 3px rgba(147,166,255,.25)}
.trust{display:flex;flex-wrap:wrap;gap:8px 18px;margin-top:18px;font-size:.88rem;color:var(--muted)}
.trust span::before{content:"✓ ";color:var(--win)}

.console{background:var(--panel);border:1px solid var(--line);border-radius:22px;overflow:hidden;box-shadow:0 50px 120px -50px rgba(147,166,255,.55)}
.console-bar{display:flex;align-items:center;justify-content:space-between;gap:10px;padding:12px 16px;border-bottom:1px solid var(--line);font-family:var(--mono);font-size:.74rem;color:var(--muted)}
.console-bar .dots{display:flex;gap:6px}.console-bar .dots i{width:9px;height:9px;border-radius:50%;background:var(--line)}
.console-bar .engine{color:var(--ai)}
.console-body{padding:20px;display:grid;gap:14px;min-height:290px;align-content:start}
.q{justify-self:end;background:var(--deep);border:1px solid var(--line);padding:10px 14px;border-radius:14px 14px 4px 14px;max-width:88%;font-size:.95rem}
.a{font-size:.95rem;color:var(--text);display:grid;gap:8px}
.a .who{font-family:var(--mono);font-size:.72rem;color:var(--ai);letter-spacing:.08em;text-transform:uppercase}
.a ol{margin:0;padding-left:22px;display:grid;gap:5px}
.a b{color:var(--win);font-weight:700}
.caret{display:inline-block;width:.55em;height:1.05em;background:var(--ai);vertical-align:-.15em;margin-left:2px;animation:blink 1s steps(1) infinite}
@keyframes blink{50%{opacity:0}}
.verdict{display:flex;align-items:center;justify-content:space-between;gap:12px;padding:14px 18px;border-top:1px dashed var(--miss);background:rgba(255,107,94,.08);font-family:var(--mono);font-size:.8rem;color:var(--miss)}
.verdict b{font-size:1.35rem;font-family:var(--display);font-weight:800;letter-spacing:-.02em;white-space:nowrap}
.verdict.pop{animation:pop .5s ease-out}
@keyframes pop{0%{background:rgba(255,107,94,.35)}100%{background:rgba(255,107,94,.08)}}
.engines{display:flex;flex-wrap:wrap;gap:6px;padding:12px 16px;border-top:1px solid var(--line)}
.engines span{font-family:var(--mono);font-size:.7rem;padding:4px 9px;border-radius:999px;border:1px solid var(--line);color:var(--muted);transition:all .3s}
.engines span.on{border-color:var(--ai);color:var(--ai);background:rgba(147,166,255,.1)}

/* marquee of real buyer questions */
.ticker{overflow:hidden;border-block:1px solid var(--line);background:var(--deep);padding-block:14px;-webkit-mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent);mask-image:linear-gradient(90deg,transparent,#000 8%,#000 92%,transparent)}
.ticker-track{display:flex;gap:40px;width:max-content;animation:tick 70s linear infinite;font-family:var(--mono);font-size:.86rem;color:var(--muted);white-space:nowrap}
.ticker-track span::before{content:"› ";color:var(--ai)}
@keyframes tick{to{transform:translateX(-50%)}}

/* case study bars + gauge */
.case{display:grid;grid-template-columns:1.25fr .75fr;gap:22px;margin-top:36px;align-items:stretch}
.case > *{min-width:0}
.bars{background:var(--panel);border:1px solid var(--line);border-radius:22px;padding:26px;display:grid;gap:16px}
.bar{display:grid;grid-template-columns:150px 1fr 52px;gap:14px;align-items:center;font-size:.95rem}
.bar .track{height:14px;border-radius:999px;background:var(--deep);overflow:hidden}
.bar .fill{height:100%;width:var(--w);border-radius:999px;background:var(--win);animation:grow 1.4s cubic-bezier(.2,.8,.2,1) both}
.bar.you .fill{background:var(--miss)}
.bar.you{color:var(--miss);font-weight:700}
.bar .pct{font-family:var(--mono);font-variant-numeric:tabular-nums;text-align:right}
@keyframes grow{from{width:0}}
.bars .cap{font-size:.84rem;color:var(--muted);border-top:1px solid var(--line);padding-top:14px}
.gauge{background:var(--panel);border:1px solid var(--line);border-radius:22px;padding:26px;display:grid;place-items:center;text-align:center;gap:10px;align-content:center}
.gauge svg{width:180px;max-width:100%;height:auto}
.gauge .num{font-family:var(--display);font-weight:800;font-size:3.4rem;letter-spacing:-.04em;line-height:1}
.gauge p{color:var(--muted);font-size:.92rem;max-width:30ch}
.ring-bg{fill:none;stroke:var(--deep);stroke-width:14}
.ring{fill:none;stroke:var(--miss);stroke-width:14;stroke-linecap:round;stroke-dasharray:440;stroke-dashoffset:295;transform:rotate(-90deg);transform-origin:center;animation:ring 1.6s ease-out both}
@keyframes ring{from{stroke-dashoffset:440}}
.bigcta{background:radial-gradient(60% 120% at 100% 0%,rgba(255,107,94,.16),transparent 60%),var(--deep)}

/* sticky mobile CTA */
.mcta{display:none}
@media (max-width:900px){
  .mcta{display:flex;position:fixed;left:0;right:0;bottom:0;z-index:20;padding:10px max(14px,env(safe-area-inset-right,0px)) calc(10px + env(safe-area-inset-bottom,0px)) max(14px,env(safe-area-inset-left,0px));background:rgba(10,14,31,.94);border-top:1px solid var(--line)}
  .mcta .btn{width:100%}
  body{padding-bottom:76px}
}

.foot{border-top:1px solid var(--line);padding-block:48px 30px;margin-top:40px;font-size:.92rem;color:var(--muted);background:var(--deep)}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:30px}
.foot-grid > div{display:grid;gap:7px;align-content:start}
.foot-grid a{color:var(--muted);text-decoration:none}
.foot-grid a:hover{color:var(--text)}
.foot-h{font-weight:700;color:var(--text);font-family:var(--mono);font-size:.76rem;text-transform:uppercase;letter-spacing:.12em}

@media (max-width:900px){
  .hero,.split,.case{grid-template-columns:1fr;gap:36px}
  .facts,.tiers,.cards,.steps{grid-template-columns:1fr;gap:22px}
  .foot-grid{grid-template-columns:1fr 1fr}
  .nav{order:3;width:100%;gap:16px}
  .form .two{grid-template-columns:1fr}
  .bar{grid-template-columns:92px 1fr 44px;font-size:.88rem;gap:10px}
  .hero-check{flex-direction:column;border-radius:18px}
  .hero-check input{padding:12px 12px}
}
@media (prefers-reduced-motion:reduce){*,*::before,*::after{animation:none!important;transition:none!important}html{scroll-behavior:auto}}